De Beers Garden Centre, Hartlebury, closes amid homes plan - The Kidderminster Standard
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Much-loved Hartlebury garden centre closes amid new homes plan

Ryan Smith 1st Apr, 2026

STAFF at a much-loved Hartlebury garden centre celebrated their nearly two-decade-long legacy as they closed for the final time.

De Beers Garden Centre and Cafe, on Worcester Road, closed for the final time on Saturday.

The garden centre, which once won the silver award at the Chelsea Flower Show, has closed amidst plans being lodged to build new homes on the site.

A spokesperson at the garden centre said: “On Saturday night, we all raised our glasses to a wonderful 18 years at De Beers.

“We hold and share so many amazing memories with staff, present and from the past, who helped create the De Beers legacy.

“As one chapter closes, another opens for us all.




“We would like to thank all our loyal and supportive customers over the years who have supported us through the good and hard times.

“A huge thank you to all our amazing staff.”


The independent, family-run business was founded in 2008 and has attended and exhibited at all of the major RHS shows, winning medals, including a silver at the Chelsea Flower Show.

An outline planning application has been submitted to Wychavon District Council, asking for permission to demolish the garden centre and to build up to 24 homes.

Of the 24 homes, 50 per cent would be affordable, with the application also proposing the relocation of the nearby bus stop, public space, highway and public transport improvements.

In planning documents, the applicants, Bluecrest Land (De Beers) Limited, said: “In recent years, the Garden Centre has attempted to create a more consistent income, and various alternative occupiers have been introduced to the site in order to diversify.

“Unfortunately, the additional services and offerings have not been successful, and this has led to the consideration of alternative uses for the entire site.”

Visit the Wychavon District Council planning portal and search for application number: W/25/01088/OUT for more information.