A KIDDERMINSTER coach company is getting ready to celebrate its centenary next year.
Whittles Coaches, which prides itself in being one of the region’s most trusted and respected coach operators, said as part of the celebrations it would be looking ahead to its next century of service.
Whittles will also be unveiling a refreshed brand identity which marks a bold new chapter while also honouring the firm’s rich heritage.
The centenary celebrations begin with the launch of Whittles’ brand-new 2026 brochure, where customers will get their first glimpse of the company’s revitalised look.
The rebrand introduces a distinctive palette featuring two tones of gold and a deep green, symbolising Whittles’ enduring quality and excellence.
The lighter gold reflects the warmth and personal touch which has defined Whittles’ service for generations, while the darker gold represents the company’s strength, resilience and established reputation.
The deep green ties the new look together, representing growth, confidence and the pride Whittles takes in every journey.
Ashley Brown, managing director at Whittles Coaches, said: “Reaching 100 years is a truly remarkable milestone.
“This achievement is the result of years of dedication from our team and the trust of our customers.
“Over recent years, we’ve focused on bringing our people together, strengthening our safety systems and improving operations behind the scenes to ensure Whittles continues to deliver the highest standards.
“Since becoming part of Johnsons Coaches, we’ve been able to build on those foundations, developing the business and investing in its future.
“We now have a brand that truly reflects the quality, care and excellence that goes into everything we do.”
As part of the Johnsons Coaches family, Whittles has continued to thrive, combining local expertise and heritage with the support and innovation of a larger, well-established operator.
Together, the two businesses share a commitment to quality, safety, and exceptional customer service, ensuring Whittles remains a trusted name in coach travel for generations to come.
The new look and 2026 brochure will officially launch later this year, giving customers the opportunity to experience the next era of Whittles with the same friendly faces and first-class journeys they know and love.
As Whittles steps proudly into its 100th year, it said it was looking forward to celebrating this milestone with its loyal customers, partners and team, past and present.
