A Pawsitively Stylish Launch: DogOnline.co.uk Brings Designer Petwear to the Nation - The Kidderminster Standard
Online Editions

A Pawsitively Stylish Launch: DogOnline.co.uk Brings Designer Petwear to the Nation

Kidderminster Editorial 4th Jul, 2025

It’s tails up and tongues out as fashion-forward pups across the UK get ready to strut their stuff with the launch of DogOnline.co.uk, a brand-new website offering premium petwear from some of the biggest names in designer fashion.

Hot on the heels of a successful weekend launch at their Bourton-on-the-Water store, DOG by Just for Pets — the award-winning, family-owned chain — is taking its signature blend of canine charm and couture nationwide.

With the debut of their stylish online boutique, customers can now enjoy a handpicked selection of luxe pet products from the comfort of their own kennel… er, home.

Even better, to celebrate the launch, DOG is offering customers 10% off their first order using the code DESIGNER1O (that’s a capital “O”, not a zero – don’t let that trip your paws!).

Photo: Just for Pets

The freshly unleashed DogOnline.co.uk is a one-stop-shop for discerning dog lovers who won’t settle for anything less than pedigree chic. The site is packed with premium petwear and accessories from household designer names like BOSS, Barbour, Purdey, Tommy Hilfiger, Pampeano, and more. Whether your pooch is after a statement collar, a five-star bed to snooze in style, or everyday walkies essentials with a designer twist, DOG has sniffed out only the best.

“Our roots are grounded in the Cotswolds, where our DOG by Just for Pets boutique locations are loved for their unique blend of expertise, charm, and elevated pet care,” said Paul Lewis, Managing Director.




DogOnline.co.uk builds on this foundation to offer a nationwide destination for dog lovers seeking the best for their companions.”

Photo: Just for Pets

Lewis added:


“We pride ourselves on delivering an exceptional customer experience, with trusted advice, carefully selected collections, and pet wellbeing in mind— whether you’re at home or visiting one of our boutique stores.”

And it’s not just global brands making tails wag. DOG’s own-label range includes handcrafted collars and leads made right in the heart of the Cotswolds. Using finest Italian leather and responsibly sourced wool felt, these accessories are as ethical as they are elegant — perfect for pups with a conscience and a couture sense of style.

So whether your furry friend prefers country chic or city swagger, it’s time to fetch yourself over to www.dogonline.co.uk and explore the full collection.

This isn’t just petwear. This is DOG — where style meets snout.