OVER 50 businesses are set to battle it out to be crowned best in class at this year’s Visit Worcestershire Tourism Awards.
52 of Worcestershire’s leading businesses have been shortlisted for the annual Tourism Awards, which recognise the dedication, creativity, and exceptional visitor experiences offered in Worcestershire.
All shortlisted business now progress to the next stage of judging, which includes site visits by independent industry experts.
As well as competing for local recognition, winners could go on to represent Worcestershire on the national stage at the VisitEngland Awards for Excellence.
Last year’s local winners included Plum Tree Glamping, The King’s Arms, and Stanbrook Abbey Hotel. Abbots Grange Manor House and Andrew Hurley from Avoncroft Museum achieved further success, receiving national recognition at the VisitEngland Awards following their regional wins.
Councillor Alan Amos, responsible for business and skills at Worcestershire County Council, said: ” Tourism in Worcestershire is thriving.
“These awards recognise the businesses that go above and beyond to create exceptional visitor experiences, and I am delighted to see so many showcasing the very best our county has to offer.”
The upcoming event will mark the fifth annual ceremony, and this year, Acorns Children’s Hospice has been named as the official charity partner.
Winners will be announced at a glittering black-tie awards ceremony on Friday, March 20 2026, at the Three Counties Showground in Malvern.
Visit https://visitworcestershire.org/tourism-awards/ for more information.
