FOCUS Photography in Kidderminster has been revamped to create a safe space for people and families with Special Educational Needs and Disabilities (SEND).
And the studio, based within the Jelleyman’s Heritage Arts Charity (JHAC) building on Puxton Lane, will hold its grand re-opening of the new-look studio from midday to 2pm on Tuesday, July 22.
Focus Photography has recently launched Community Cuddles – a new scheme which gives every child visiting the studio a teddy of their own to take home and keep.
With this in mind, Focus Photography has launched an appeal for new or gently-loved teddies and cuddly toys.
These donations can be dropped off at Jelleymans Heritage Arts Charity, from Monday to Friday, 9am to 5pm.
The refurbishment of the studio has been aimed at creating a safe, sensory-aware space, specifically designed for individuals and families with SEND.
After years of navigating typical studio settings that often feel overwhelming or overstimulating, Cam Smart, the studio’s founder and an autistic photographer, is determined to offer something different – a photography experience which feels gentle, unhurried and truly inclusive.
Cam said: “As someone who is autistic myself, I know how stressful a photo studio can feel – from the bright lights to the noise and unpredictability.
“So I’ve redesigned this space with care, comfort, and calm in mind – because everyone deserves to feel seen and celebrated.”
The newly adapted space includes a simplified and clutter-free layout, adjustable, soft lighting to reduce sensory overload and a quiet zone for guests to take breaks.
The grand reopening event is free to attend and will offer free photo sessions and two printed photos per guest, along with sensory-friendly activities in a quiet, accessible room downstairs. Each child attending the reopening event will also receive a free goodie bag to take home, filled with sensory-friendly treats and surprises.
The reopening will also serve as a fundraiser to support an important accessibility upgrade at JHAC.
All cash raised will be strictly dedicated to repairing the building’s lift which serves not only Focus Photography’s customers but also visitors and other businesses operating within JHAC.
Ensuring the lift is fully operational is essential for providing safe and easy access for people with mobility challenges, including those with physical disabilities, older visitors and families with young children.
By contributing to this cause, attendees will be helping to make JHAC a more welcoming and inclusive environment for everyone who uses the space.
Photography sessions will take place one at a time, while the event space features soft music, refreshments and a live video stream of the ribbon-cutting ceremony so everyone can feel part of the moment, whether there or watching from a distance.
The event will also be livestreamed on the Focus Photography Facebook page, helping to spread the word about the importance of accessibility in local business.
Cam added: “It’s a reimagining of what a studio can be when you put people’s needs first.
“I want families who may have avoided traditional settings to know – this space was made with you in mind.
“Everyone is welcome.”
