NEW data shows international visitors to Worcestershire are spending more.
According to the latest card spending data released by VisitEngland and Visa, spending by international visitors in the county increased by 31 per cent in 2023.
The new figures are a clear indicator that international visitors are returning to the UK with increased enthusiasm to discover regional destinations following the global pandemic.
The USA market leads the charge for Worcestershire in terms of spend, reflecting the broader trend of inbound tourism nationally. Worcestershire’s other top international markets include the Republic of Ireland, Australia, France and Germany.
The recent spending data reveals that 14 per cent of all inbound visitor expenditures in the county were allocated to hotels and lodging. This is promising news for Worcestershire, as overnight stays typically create greater economic benefits for the local community and businesses.
Similarly, spending on restaurants and nightlife in Worcestershire reached 22 per cent, giving a significant boost for the hospitality sector.
Worcestershire County Council’s economy spokesperson Coun Adam Kent said: “This impressive 31 per cent growth in international visitor spending, led by the USA market, highlights Worcestershire’s increasing appeal to American travellers and beyond.
“It’s clear that our county’s unique offerings are resonating globally, and the economic benefits are being felt across local businesses and communities.
“As cabinet member for economy and skills, I’m particularly encouraged by the strength of our transatlantic ties, and we are committed to further promoting Worcestershire as a must-visit destination for international visitors.”
This latest data will help shape the future work of Visit Worcestershire who are currently working on plans to promote the county to international tour operators and group travel organisers.
The regional tourism board is set to attend the upcoming Group Travel and Leisure Show in October and the Britain and Ireland Marketplace in early 2025.
