A FAMILY-owned Kidderminster car dealer has expanded to launch a new partnership with Geely Auto at its site, with several electric cars set to be available in the coming months.
Hills Automotive, in Mustow Green, has announced the launch of the Geely Kidderminster franchise.
It launches with the Geely EX5, a fully electric SUV, which has a fast-charging capability and integrated connectivity features.
Future additions to the Geely Auto range will include the Geely Starray EM-i, a plug-in hybrid SUV designed to offer an electric-only driving range of up to 84 miles.
The Starray EM-i forms part of a wider product roll-out, with five additional Geely Auto models planned over the next 18 months.
Richard Hill, Director at Hills, said: “The launch of Geely Auto represents an important milestone in our business.
“It allows us to introduce a strong global brand to the local market and expand our electric vehicle offering.
“The Geely EX5 is an impressive first model and aligns well with our focus on quality, innovation and customer experience.
Adam Harkin, dealer development director at Geely Auto UK, added: “We’re proud to partner with Hills, as we bring Geely Auto to Kidderminster.
“The Geely EX5 represents the beginning of our journey to make advanced new energy vehicles accessible to all; combining technology, value, and quality in one exceptional package.
“Working with a trusted partner like Hills enables customers in Kidderminster, the West Midlands, and beyond to experience Geely Auto first-hand, as we continue to build a national network.”
