THE KIDDERMINSTER-based Hills Ford has been named as the title sponsor for a top motorsport event.
The naming rights for the 2026 Hills Ford Stages will extend the partnership which has been instrumental in the event’s success.
Plans for the 2026 competition are well under way and organisers have shared their exciting vision with Tim Hill, who is thrilled about new, more challenging stages, enhanced logistics, and expanded community programmes.
Hills Ford’s support guarantees top-level competition, extra support for marshals and volunteers and ongoing promotion of careers and education in motorsport.
The much-loved ceremonial start and finish, alongside planned fan experiences and opportunities for local businesses, are developing and evolving behind the scenes.
It is shaping up to be something quite exciting that the organisers will announce very soon.
Dan Lister, the clerk of the course, said: “The Hills Ford Stages excites fans, supports volunteers, and benefits local communities.
“Hills Ford’s continued support for 2026 gives us the confidence to grow the event and strengthen our unique ‘Get-Involved’ programme, which connects communities with motorsport.”
The experienced organising team ensures safe, high-level championship rounds, while Hills Ford’s backing – both practical and financial – helps the non-profit event run smoothly.
The dealership’s motorsport legacy stretches back to the 1970s, including connections with Ayrton Senna, and continues today through Hills Ford’s active engagement in motorsport, supporting drivers and schemes.
Tim Hill, MD of Hills Ford, said: “We’re thrilled to continue our support.
“The event combines thrilling competition with real benefits for volunteers, communities, and the regional economy.
“Every year, organisers push competitors to new heights across spectacular and challenging stages.
“We’re excited to be part of the next chapter as the event grows.”
With Hills Ford’s partnership renewed, the Hills Ford Stages is set to drive tourism, inspire the next generation, support careers in motorsport and deliver a world-class closed-road event.
Hills Ford Stages is a not-for-profit event, run entirely to benefit the community, local economy and the sport, by volunteers.
Visit: hillsfordstages.co.uk for more on the event and opportunities available.
Hill Ford Stages can also be followed on Facebook and Instagram.
